Information overload
“You can do anything, but not everything” I love this quote from productivity guru David Allen. It’s especially relevant with digital marketing, because there’s an
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“You can do anything, but not everything” I love this quote from productivity guru David Allen. It’s especially relevant with digital marketing, because there’s an
There’s a park beside my house. In the park, there’s a ginormous, 60-year-old willow tree. And everyone loves it. The willow’s branches are long and
Getting to that top spot in Google search is the dream of any business. If there’s a quick way to get there, I’m sure we’d
The problem is ownership. You might have 5213 likes on Facebook, but let’s be honest, you don’t own them, because Facebook does. And they can
Have you seen the movie Inception? Leonardo DiCaprio stars as a professional thief who steals information by infiltrating the subconscious. And as the movie goes
Did you say drinks and nibbles? I’m there. With Rebecca Smith – even better. (I’ll introduce you to her soon.) So it was my first
I’m no mechanic. But I know the difference between a spanner and a screwdriver. Each tool is for a certain purpose. I get that. Marketing
The charity collector knocked on the door. I prepared for her sales pitch, but it didn’t come. Instead, she asked to leave a brochure. I
There’s a misconception that email marketing sucks. Why? Because we’re all tired of getting lousy emails from businesses trying to sell us stuff. But don’t shoot the messenger.
Heard of bottle flipping? It’s the latest craze, where participants flip a water bottle repeatedly, in an attempt to have it land on it’s bottom.
Do you like being sold to? If you ask me, there’s nothing worse than dealing with pushy salespeople. And that’s why sales can be a dirty word. Heck –
Yesterday, I drove to the supermarket. When I indicated to turn right into the supermarket carpark, a car coming towards me went to turn in also.
Drowning in a sea of competition? If so, it’s time to ask – what makes your business different? When I first studied marketing, I remember learning
It’s a scary time of year right now. Halloween. End of year deadlines. Evil clowns. Presidential elections. The list goes on. But I must say
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