Advent Calendar Conundrum

I have 3 advent calendars at my place. One for each Son. Our youngest pays little attention to the date and has eaten all of his chocolates already. On the other hand, our eldest hasn’t eaten any yet, he’s thinking long-term and saving them all up for Christmas day. But thankfully our middle Son is […]

Hole in one

My friend Brad hit a hole in one last month. It was on the 11th hole at the Australian Open, and he won a luxurious Tag Heuer watch for his trouble. But whilst the 15 seconds of TV coverage showed the ball going into the hole, what it didn’t show was the 28 years of training, the hours […]

Good Old Days

Heard the latest Macklemore song? It’s called Good Old Days, and it’s getting thrashed at my house. The song suggests that in the future, we’ll look back on this particular time in our lives, and realise how awesome it was. “I wish somebody would have told me that Some day, these will be the good old […]


I have a mate who likes fishing. Let’s call him Tom, because that’s his name. Tom likes getting out in the boat, and dropping his line in – but here’s the thing, he doesn’t actually like catching fish. So he doesn’t bait his hooks. I recently discovered Tom’s been fishing for years without bait, so […]

Tricking google

The world has changed. Well, the online world has at least – especially when it comes to the copywriting on your website. You see, in the past, it was all about tricking Google. Stuff your website full of keywords they said, and you’ll appear higher up the search results they said. It made sense 12 years ago, […]

Wants and needs

Wondering where to advertise online? The answer depends on whether you sell a want or a need. For example, if you sell something that people know they need, then Google Adwords is a good place to start. Think car tyres, storage sheds and plumbing. Consumers know they need these things, they search when they do, […]

Lucky Lucky Noodle

Heard of Lucky Lucky Noodle? It’s a pop-up noodle cart that’s leveraging social media, and from what I can see, it’s going pretty well for them. How it works is, if you’d like some Asian noodles for lunch, you’ll need to keep an eye on their Facebook or Instagram to see where they’ll be that day, […]

Your digital canvas

“The essence of strategy is choosing what not to do” – M. Porter. I freak’n love this quote. Because it’s super relevant with digital marketing. For example, right now you could: – Send an email newsletter – Craft an engaging Facebook post – Write a 600 word blog article – Or do a million other […]

Action will be rewarded

The property market was crazy 2 years ago. I know this, because my wife and I were trying to buy a house at the time. Houses were selling at auction for ridiculous money, and we simply couldn’t compete. So we took a different approach: – We dropped handwritten notes into the letterboxes of houses we liked (70 […]

Riding shotgun

Over the past 9 months, I’ve been working on a side project. And it’s nothing to do with Likeable. In fact, it’s not even digital, it’s a real world product – a kids mountain bike seat. It’s called the shotgun seat, and it’s designed by my friend Tom who’s pretty handy at making stuff. Anyway, […]