Category: Business

Advent Calendar Conundrum

I have 3 advent calendars at my place. One for each Son. Our youngest pays little attention to the date and has eaten all of

Hole in one

My friend Brad hit a hole in one last month. It was on the 11th hole at the Australian Open, and he won a luxurious Tag

Good Old Days

Heard the latest Macklemore song? It’s called Good Old Days, and it’s getting thrashed at my house. The song suggests that in the future, we’ll


I have a mate who likes fishing. Let’s call him Tom, because that’s his name. Tom likes getting out in the boat, and dropping his

Tricking google

The world has changed. Well, the online world has at least – especially when it comes to the copywriting on your website. You see, in the past,

Wants and needs

Wondering where to advertise online? The answer depends on whether you sell a want or a need. For example, if you sell something that people

Lucky Lucky Noodle

Heard of Lucky Lucky Noodle? It’s a pop-up noodle cart that’s leveraging social media, and from what I can see, it’s going pretty well for

Your digital canvas

“The essence of strategy is choosing what not to do” – M. Porter. I freak’n love this quote. Because it’s super relevant with digital marketing.

Action will be rewarded

The property market was crazy 2 years ago. I know this, because my wife and I were trying to buy a house at the time.

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