How To Clean Up Your Social Media Ad Spend

Whaaat??? Did someone say boost? Wash your mouth out with soap and water. Lots of people do it. You may even do it. And if you don’t, you probably know someone who does. But that doesn’t make it right … ‘Boosting’ is a bit of a dirty word in the Likeable office. There’s nothing inherently […]

How to Facestalk your competitors

Looking for ideas for your Facebook page? Creating original, engaging Facebook updates is hard work – so today we’re sharing a short-cut. It’s called Facestalking Facestalking (Facebook stalking) is about following your competitors Facebook pages, with the goal of learning which of their Facebook updates are generating engagement (likes, comments and shares). And no, I’m […]

Facebook added a feature that enables pages to join groups

It’s a private party, and now you’re invited! Facebook recently added a feature that enables pages to join groups. Groups are designed for people to share their common interests and express their opinions. They can be public (in which case anyone can join), may require administrator approval, or be by invitation only. From sports teams […]

Make sure you go boots and all

Here at Likeable Lab, we love getting in amongst it and supporting our local community. So, when Trustpower organised a gumboot throwing competition in Tauranga’s CBD to raise money and awareness for the I Am Hope campaign, we were there. We had a lot of laughs and decided to film our antics to help spread […]

Canned responses are great, but don’t forget the personal touch

I love the way my Gmail knows me so well. It finishes my sentences for me. Suggests instant responses. Gives me a nudge if I haven’t replied to an email. So helpful (but kind of scary too!). But the great thing is, these auto features have made me a better emailer. I’m not the most […]

Hashtags vs hash browns

If you don’t know the difference between hashtags and hash browns you’re not alone. After all, they’re both kind of criss-crossy, right? Hashtags have been around for more than a decade but knowing what to do with them can be confusing for the uninitiated. How many should you use? Can you use them on Facebook? […]

How to get real ROI from Social Media

All businesses want a result from their social media. Ultimately, they want it to generate business for them. Otherwise, why bother? Sure, the important metric for you might be fans or engagement. But somewhere down the track, you’re aiming for that engagement to result in continued business. Right? I can’t think of too many exceptions. […]

The spread of fake news on social media

There’s FOMO (Fear of Missing Out). There’s Momo (the scary chicken lady with bulging eyes who’s scaring our children on the internet).  And now there’s FOMomo (Fear of Momo). ‘FOMomo’ has become a social media phenomenon in its own right. It is now widely agreed that the latest ‘Momo challenge’ to stalk our screens is […]

‘I AM HOPE’ – why the runaway success?

The clue is, as they say, in the title. Social media is just that – social. What is it that makes some social media campaigns fly, while others barely get off the ground? At the heart of its success is the desire we have as human beings to connect with others. If someone has an […]