The below list of questions cover almost anything you’d want to know about Likeable Lab and the services we provide for our clients in New Zealand, Australia, England, UAE and elsewhere around the world.

If you can’t find the answer to your question, please contact us

FAQs About Likeable Lab

LikeableLab has been spreading good vibes since 2015, however, we have been dabbling in content for much longer with our sister company Trade with Precision making the internet a more likeable place since 2006, one post at a time! Along the way we also acquired likeable.co.nz and LeadSocial, both of whom had a multi-year history that has added immensely to our history and experience.

We’ve got all your social media marketing needs covered and more, from strategising to community management, content creation, paid media analytics and reporting through to all your digital marketing and advertising needs. Think graphic design, Google ads, video, photography, websites and copy. You name it, we do it!

We’ve got clients from all over the globe, from the buzzing metropolis of London, and the desserts of Dubai to the sunny shores of Australia back home to little ol’ New Zealand.

We’re not your run-of-the-mill social media marketing agency, oh no! We’re all about creating authentic relationships and delivering customised strategies that cater to our client’s unique needs and goals. We understand that no business runs the same so why try to fit you into a package that’s the same as others? We customise our solutions 100% to you, the client.

We work with everyone from small businesses to large corporations, spanning industries like finance, tech, charities/not-for profit, e-commerce, local tradies, supermarkets and everything in between. If you like to think of your business as a mover, shaker and boundary breaker, plus you tick the box of being Likeable, then we should get along just fine.

We’ve got some pretty sweet success stories and case studies that showcase our work with a variety of clients. You can check ’em out here.

Our team of social media experts is always on top of the latest trends and algorithm changes. We attend conferences, participate in ongoing education, and basically, just nerd out on all things social media!

We’ve got a talented crew of social media strategists, content creators, community managers, social media advertisers, and performance marketing analysts. And let’s not forget our network of contracting pros who help us get sh*t done!

FAQ’s About Social Media

We use a bunch of different metrics to measure success, like engagement rates, website traffic, lead generation, and conversion rates. We’re all about that data-driven life, baby!

We’re experts on all the major social media platforms, including Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google and YouTube. Plus we dabble in some outdoor stuff too – think buses, billboards and sometimes even radio.

We don’t do cookie-cutter packages around here! We create custom social media strategies that are tailored to each client’s unique needs and goals. We’re all about that personal touch and extra little spice!

We’re with our clients every step of the way, providing regular communication, progress reports & updates, and strategic guidance. We also offer training and education for clients who want to be more hands-on. We think of ourselves as part of your team, so if you need something a bit different from us one month, just ask!

We’ve got a whole bunch of sweet social media content that we’ve created for various clients. Check it out on our here on our Cool Sh*t Page!

We take client confidentiality and data security super seriously. We’ve got strict policies in place to protect all that juicy client info and are more than happy to sign your NDAs!
We’re certified partners of Meta and Google, plus we have great contacts and support in all of the key platforms, so we’d like to think we’re pretty clever and have you sorted.
Social Media Marketing is like having a party and inviting all your friends to come hang out with you online! The benefits are endless – it helps increase brand awareness, boosts customer engagement, and can even improve your search engine rankings.
Well, that’s like asking which ice cream flavour is the best! It depends on your business goals, but some important metrics to track are engagement rates, click-through rates, and conversion rates. It is also important to make sure this content is hitting the right audience – that’s one of our key skill sets… getting the right content, in front of the right people at the right time.

Oh absolutely! Videos are like the shiny, glittery unicorn of social media marketing. They catch people’s attention and hold it like a magnet. Videos have become a crucial part of any successful social media marketing campaign. With the rise of platforms like YouTube, Instagram, and TikTok, video content is becoming more and more essential for brands that want to stand out from the crowd. So, if you want to make a splash on social media, you better have some killer video content up your sleeve!

There are tons of strategies out there, but the most effective ones are those that are tailored to your specific business goals and target audience. But one thing is for sure – be authentic, be creative, and follow the trends!

FAQ’s About Digital Marketing

Digital marketing is like traditional marketing but on the internet! It includes all the cool sh*t like social media marketing, email marketing, paid-media advertising, and more.

In this day and age, everyone is online and you don’t want to be the only one not at the party. Digital marketing helps you reach your target audience, build brand awareness, and increase conversions/leads.

There are tons of digital marketing strategies out there – from SEO and Google to content marketing to social media advertising. It’s all about finding the right mix that works best for your business goals.

Digital marketing is the secret ingredient for levelling up your business. So, let’s break it down: It gives you a wider reach, allows for laser-targeted marketing, won’t break the bank, and gives you instant feedback on how your campaigns are doing. Plus it’s like being open for business 24/7, reaching people whenever they’re scrolling. You can scale it up or down, keep tabs on your ROI (Return on Investment), and when the market adjusts, you can pivot on a dime [can hyperlink mastering the pivot blog]. And don’t forget that extra special personal touch, it’s all about making sure your brand is leading while being real.

Digital marketing is all about doing your thing on the internet, think social media, google ads, email, video and websites. It’s the coolest spot in town to chat with the exact type of people you want to be chatting with. Plus those same people will be giving you feedback right away, so you can tweak your budget and create interactive content as you go that won’t break the bank. Traditional marketing? Those are the OGs like TV, radio, print and billboards. More about casting a wide net, to a wide bunch of folks, but it’s a wee bit slower, can be pricier and you can’t get much insights about your audience.

Here’s the deal, digital marketing is like having a worldwide audience right at your fingertips, thanks to its global reach and unreal use of data. In other news, traditional marketing might be a little old-school with some location limits but it’s still hanging in there. In today’s world, digital marketing is the cool kid on the block, rocking the global stage with plenty of pizzazz.

FAQ’s About Web Design & Web Development

Web design is like decorating your home – it’s all about creating a space that’s inviting, user-friendly, and reflective of your brand. Good web design can improve user experience, increase conversions, and make your business look more professional.

It really depends on the complexity of the project, but think of it like buying a car – you can get a budget-friendly model or go all out and get a luxury one. At LikeableLab, we work with you to create a web design that fits your budget and exceeds your expectations.

Website development is like building a house – it’s all about creating a solid foundation, structuring the layout, and adding all the bells and whistles that make it unique. It involves coding, programming, design and other ‘websitey’ stuff that we like to think we’re pretty darn good at!

Well, building a website is a bit like training for a marathon. It’s a process that requires careful planning, patience, and determination. The exact timeline for website development can vary depending on the scope of the project, but typically, it can take anywhere from a few weeks to a few months to complete. Our team works closely with clients throughout the development process to ensure that the final product is exactly what they need to achieve their business goals. So, while it may not be as physically exhausting as running 5km, building a website does require a certain level of endurance!

FAQ’s About Tiktok

TikTok is like a digital playground where people share short, fun videos. It’s a social media platform that lets users create short videos with music, filters, and special effects. And when it comes to marketing, Tiktok is a great way to reach a younger audience, increase brand awareness, and show off your fun side.

Tiktok is all about creative, and engaging content that often follows a trend. By creating unique and entertaining videos that showcase your brand’s personality, you can attract a wider range of audience and grow your business in a way that’s authentic and likeable.

Influencer marketing on TikTok is like recruiting digital cheerleaders. You collaborate with TikTok influencers who have a loyal following. They’ll create engaging content featuring your product or service, reaching a broad and engaged audience who trust their recommendations.

Advertising on TikTok is like hosting a party where you’re the DJ. You can create and run various ad formats, including in-feed ads, branded hashtags, and captivating challenges. These formats allow you to reach TikTok’s energetic and diverse community.

FAQ’s About Google Ads

Think of Google Ads as your website’s personal detective, constantly sleuthing around to uncover the juiciest web secrets! It’s like having a digital Sherlock Holmes at your service, solving mysteries like who’s clicking, where are they clicking from, and which pages are the real head-turners. This treasure trove of insights lets businesses decode their audience, fine-tune their online strategies, and make choices backed by data.

Google ads is your online campaign superhero! It’s not just about numbers though, it’s about telling you what’s kicking butt and what needs a little push in your marketing game. You get the lowdown of what’s working like a charm and what could use a boost. Armed with this, you can tweak your game plan however you like, zero in on your audience, and as our Head Honcho often says “BOOM”, watch those results go from okay to bloody awesome!

FAQ's About Facebook Marketing

Facebook marketing is just like turning that super social hangout into your own personal business booster. The trick is whipping up some killer content, shooting the sh*t with your audience, and diving into Facebook’s bottomless bag of ad tricks to really get your brand in front of the right people. It’s all about making waves, connecting with, and getting those potential customers to really vibe with what you’re pushing out!

While Facebook marketing includes building a brand presence and engaging with your audience organically, Facebook advertising involves paying to promote your content or reach a specific target audience. They’re like Batman and Robin, working together to save the day for your business.

Facebook is a chameleon; it fits almost every industry. Whether you’re selling sneakers, offering legal services, or sharing your passion for dog sweaters, there’s a place for you in the Facebook world. With the right strategy, it can work wonders for your business.

Facebook targeted ad campaigns are like a digital treasure hunt. You define your ideal audience based on demographics, interests, and behaviour, and your ads are shown precisely to them. It’s like handing out flyers only to people who love your dog sweater store while avoiding the cat enthusiasts!

FAQ's About Instagram

Instagram is a visual playground where you can share images and videos. For marketing, it’s a platform to showcase your brand’s personality, products, and services. You can create a screen-shot-worthy Instagram presence through engaging posts and stories.

Instagram is where your visuals come to life. It’s perfect for creating a captivating brand story, building a loyal following, and showcasing your products or services. With the right mix of creative content, you can increase your brand’s visibility and drive business growth.

Measuring Instagram marketing performance is like tuning a musical instrument. You can track key metrics like engagement, follower growth, and click-through rates. By analysing these metrics and adapting your content accordingly, you can keep your Instagram strategy in perfect harmony.

FAQ's About LinkedIn

You sure can! LinkedIn is the B2B superhero of the digital world. It’s like the bustling marketplace where businesses meet, exchange ideas, and make amazing deals happen. Whether you’re looking to connect with potential partners or reach a niche audience, LinkedIn’s got your back, helping you level up your B2B game.

Absolutely, and it’s not just a pinch of benefit; it’s a truckload! LinkedIn marketing can turbocharge your business growth, from boosting brand awareness to generating leads and fostering meaningful connections.

Think of LinkedIn as the classy jazz club in the social media scene. While other platforms are fantastic for various purposes, LinkedIn specialises in creating professional connections. It’s where you go to meet the minds that matter, network with decision-makers, and take your business to the next level. It’s not a competition; it’s all about choosing the right stage for your unique performance!

FAQ's About Pinterest

Pinterest is a visual discovery and bookmarking platform. It’s like a digital bulletin board where users “pin” images and content they love or find inspiring. It’s a hub for discovering ideas and saving them for later.

Pinterest marketing is all about creating visually appealing content, like images and infographics. Businesses can showcase their products, services, or ideas on Pinterest boards. Users discover these pins, save them, and often click through to the business’s website.

If your business has a visual or creative aspect, Pinterest can be a goldmine. It’s particularly effective for industries like fashion, home decor, cooking, and DIY. But even if you’re in a less visual field, Pinterest can be a valuable platform for sharing informative content.

Pinterest is known for attracting a predominantly female and educated user base. It’s ideal for reaching users looking for inspiration, solutions, and ideas, making it a great fit for businesses offering products or services in these categories.

FAQ's About Video Creation

Video is like the Swiss Army knife of marketing. It comes in various formats, but there’s no one-size-fits-all answer. It depends on your audience and goals. You can use tutorials, product demos, behind-the-scenes footage, or storytelling videos to engage and captivate your viewers.

To measure video marketing success, you can track key metrics like views, watch time, click-through rates, and conversions. It’s like following the applause at a magic show – it tells you which tricks wowed the audience.

Video budgets vary depending on your goals and the complexity of your videos. Like a recipe, the right ingredients matter. Whether you’re working with a shoestring budget or an extravagant one, you can create captivating videos that resonate with your audience.

FAQ's About Content Creation

Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a clearly defined audience. It’s about providing solutions, information, and entertainment through blogs, videos, infographics, and more.

While traditional marketing often interrupts the audience with advertisements, content marketing aims to draw the audience in by delivering content that provides value. It’s about building trust, authority, and long-term relationships rather than making quick sales.

Content creation is the heart of content marketing. It’s important because it helps you educate, inform, and entertain your audience. It establishes your expertise, nurtures customer relationships, and keeps your brand top of mind.

The best content varies depending on your audience and goals, but popular options include blog posts, videos, infographics, ebooks, and social media updates. It’s essential to choose formats that align with your target audience’s preferences and needs.

Let's make some cool sh*t

Let's make some cool sh*t

Let's make some cool sh*t

Let's make some cool sh*t