Hashtags vs hash browns

If you don’t know the difference between hashtags and hash browns you’re not alone. After all, they’re both kind of criss-crossy, right? Hashtags have been around for more than a decade but knowing what to do with them can be confusing for the uninitiated. How many should you use? Can you use them on Facebook? […]

It’s official, Her Majesty The Queen is on the ‘Gram’

Hashtag HRH! The Queen has posted on Instagram for the first time. At 92, she’s busting the perception that Instagram is a young person’s only game. Which begs the question, if Her Royal Highness is doing it, shouldn’t you be doing it too? The Royal Family’s social media marketing strategy is undoubtably motivated by the […]

There’s a problem with social media

The problem is ownership. You might have 5213 likes on Facebook, but let’s be honest, you don’t own them, because Facebook does. And they can whisk them away at any moment, or charge you more to reach them. And that’s why you need to know which channels you own, and which you rent. You own […]

Is your business suffering from social media fatigue?

You know what the problem is with social media? The problem is it’s always on – so when your business decides to do Facebook, Pinterest, Twitter or whatever social media network is the latest thing – you commit to spending a whole lot of time. And time is money. (just to point out the obvious) Anyway, the […]

Why your social media images should be landscape(d)

You know what the problem is with social media? It’s that every different social media network requires different sized images. It’s incredibly annoying – or at least it was… until today. Because today I’ve discovered a free tool that takes the hassle out of getting the right sized image for each social media platform – […]

Is your business cool enough for Instagram?

If you’ve been thinking about using Instagram, then today’s article is for you. Not familiar with Instagram? Learn the basics first. 4 questions to ask before starting your Instagram account: Do you sell direct to customers? (rather than to other businesses) Do people get passionate or genuinely excited about your product or service? (be honest!) […]

Instagram and the influence ecomomy

I’ve just started following an AMAZING Instagram account. It’s called ‘BareKiwi’. BareKiwi is the brainchild of Kyle Mulinder, who over the last 2 years has been documenting NZ’s beauty by posting stunning photo’s to his Instagram account – grab a coffee and check it out. As you can see, BareKiwi has approx 28 thousand (!) followers  – but the thing that attracted my […]

Revealed: What nobody tells you about social media

Hold on to your hats folks… Because social media isn’t the knight-in-shining armour we all think it is. Why? Because social media marketing has a fundamental flaw for us as business owners – and that is that we don’t own the audience. Let me explain. When your business has a customer’s email address, or their details in your […]

Your introduction to Instagram advertising

Noticed something different with Instagram? If you regularly use Instagram, you can’t have missed it. In fact, take a quick scroll through your feed now and you’ll spot it straight away… That’s right: Instagram now has advertising. And whether you like it or not, Instagram releasing ads was kind of inevitable. After all, Instagram has 400 million […]