You know what the problem is with social media?
The problem is it’s always on – so when your business decides to do Facebook, Pinterest, Twitter or whatever social media network is the latest thing – you commit to spending a whole lot of time.
And time is money. (just to point out the obvious)
Anyway, the question is – how do you avoid social media fatigue, and spend your time and energy in the right areas?
I don’t know that I can answer that completely here, but I do have a single tip to share – choose one platform.
Why you should choose one social media network.
Sure, big corporates might have social media media managers that can be across everything – but unless you’re a big corporate, chances are you won’t have the resources to do everything, or at least everything well…
So if you had to focus on one platform, what’s your social media of choice?
Ask yourself these 3 questions:
- Where do my customers spend their time?
- What type of content will our business share?
- What social media platform comes naturally to us (or the person who will be managing it)
This last suggestion (point 3 above) might seem out of place, but the reality is that each social media network has it’s own style. Let me explain…
What social media language do you speak?
In his book Jab, Jab, Jab, Right Hook – social media guru Gary Vaynerchuk talks about each social media network having it’s own native language – and that’s why consumers can see through businesses that copy their content across each platform with little regard for the nuances of each platform.
“Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.” – Gary Vaynerchuk
So what’s your social media network of choice?
Focus on one platform first, and do that well – because social media is just one part of your digital marketing effort, there’s also your website, blog, search and email marketing to consider.
~ What do you think?