Lucky Lucky Noodle

Heard of Lucky Lucky Noodle? It’s a pop-up noodle cart that’s leveraging social media, and from what I can see, it’s going pretty well for them. How it works is, if you’d like some Asian noodles for lunch, you’ll need to keep an eye on their Facebook or Instagram to see where they’ll be that day, […]

Reverse Psychology

“Don’t buy anything for Dad this Father’s day” That’s the subject line of an email I received from Cactus Outdoor Clothing yesterday, and whoever wrote it deserves a medal. They deserve a medal, because they managed to cut through the barrage of Father’s Day email marketing efforts, and flip the ‘buy this thing for Dad’ approach completely […]

Riding shotgun

Over the past 9 months, I’ve been working on a side project. And it’s nothing to do with Likeable. In fact, it’s not even digital, it’s a real world product – a kids mountain bike seat. It’s called the shotgun seat, and it’s designed by my friend Tom who’s pretty handy at making stuff. Anyway, […]

Losing customers

It sucks when a customer leaves. Take KOKO Classics, a client that left us in June this year. KOKO sell industrial and classic inspired furniture. It’s high-end stuff, available online and in-store. Anyway, before working with us, KOKO’s Facebook page had just 2 or 3 posts per month being published, and very little engagement. KOKO’s […]

89 prospects in 8 months

Ezyline build transportable homes. They cost up to $185k, depending on the plan. But when it comes to sales, it’s a long process – because it’s hard to know when people will be ready to buy. So to address this, we worked with Ezyline to create an ebook. We called it ‘The Compact Guide To […]

What To Post: Facebook Marketing For Farmer Jones

Wondering what to post on your Facebook page? Knowing what to share can be tough, so here’s a quick look at the 4 angles we’ve been working for Farmer Jones in Tauranga. 4 Facebook update ideas for your page: 1. Educational Facebook posts What handy info, tips or tricks could you share with your Facebook followers? Lengthy descriptions or detailed how-to […]

Case Study: Alarming Facebook Marketing

Looking for Facebook inspiration? If so, here’s a behind the scenes look at a Facebook page that Keri and I are managing for Be Alarmed. In this case study: Facebook page setup Facebook ‘like’ advertising Facebook content creation About Be Alarmed: Established back in 2005 Provides alarm installs, access control and CCTV systems Services the Bay of Plenty, Waikato and […]

What cockroaches and BBQs taught me about blogging

Wondering if blogging works? If so, I’ve got a story to share with you. It’s about an article I wrote last year for a business called Ecomist. Heard of them? An article about cockroaches Ecomist are best known for their insect repellent dispensers, but they also have a product which is great for keeping cockroaches out of your BBQ […]

Facebook Offer Example: Blue Ocean Charters

I’m pleased to be working with Raewyn and Hugh Ensor from Blue Ocean Fishing Charters in Tauranga. Read on to learn more about a Facebook Offer posted on the Blue Ocean Charters Facebook page over the school holidays… But first, what’s a Facebook Offer? A Facebook Offer is a way for businesses with Facebook pages to […]

Facebook Case Study: Rodney Fong Ray White Real Estate

I’m thrilled to be helping Rodney Fong from Ray White with his Facebook page. Learn more about Rodney’s Facebook marketing efforts below… Case Study: Facebook Management Below is the type of Facebook post you’d expect to see from a real estate agent like Rodney: As you can see, the Facebook post shown above was seen by 56 […]