Category: Digital Marketing

Copywriting Hacks

This is my 115th Friday blog. Yesterday, I looked back at my first ever blog and realised how crap it was. And it made me

Next week I’m doing the coast to coast. If you haven’t heard of it, it’s a 243km multi-sport event that starts near Greymouth and finishes

“No one is to sell anything.” That’s the mantra of a company we’ve just started working with, and I must say – it’s refreshing. Instead

I have 3 advent calendars at my place. One for each Son. Our youngest pays little attention to the date and has eaten all of

My friend Brad hit a hole in one last month. It was on the 11th hole at the Australian Open, and he won a luxurious Tag

Heard the latest Macklemore song? It’s called Good Old Days, and it’s getting thrashed at my house. The song suggests that in the future, we’ll

I have a mate who likes fishing. Let’s call him Tom, because that’s his name. Tom likes getting out in the boat, and dropping his

The world has changed. Well, the online world has at least – especially when it comes to the copywriting on your website. You see, in the past,

Wondering where to advertise online? The answer depends on whether you sell a want or a need. For example, if you sell something that people

Heard of Lucky Lucky Noodle? It’s a pop-up noodle cart that’s leveraging social media, and from what I can see, it’s going pretty well for