Social media content: No need to start from scratch


We had a few kids at our team meeting last week.

Flexible working, school holidays. You know the drill.

Anyway, my son Harry (12) showed us his latest stop-motion video. He’d spent hours creating a Lego scene and then moving and photographing pieces of lego to make a short stop-motion clip.

Everyone was impressed.

A lot of work had obviously gone into it.

But actually – not as much as we initially thought.

You see, it turns out Harry had made a lot of the pieces in previous Lego playing periods. A couple of cars and a garage, and some other bits and pieces and then he’d used them all on his project.

He didn’t start from scratch.

And that’s the same with social media content.

You don’t have to start from scratch.

You can use resources you already have.

  • Blog posts and articles (share them whole or break them up into bite-sized snacks)
  • Upcoming events
  • Relevant industry news (use someone else’s hard work)
  • Behind the scenes snaps (don’t be afraid to show the real you)
  • Product and brand imagery
  • Your people (Live)

The list goes on.

There’s a whole lot of stuff that you’ll be doing via business as usual that could be cross-purposed for social media.

Like my son Harry did, you can take pieces that you already have and change them up to get an end result.

You just have to think about what, how, and why.

Not sure what you’ve got or where to start? Let’s talk.

And here’s Harry’s animation #proudmum

~ Likeable Kat

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