Category: Blog

Category: Blog

Right tool, right job.

I’m no mechanic. But I know the difference between a spanner and a screwdriver. Each tool is for a certain purpose. I get that. Marketing

Yes, Yes, No

The charity collector knocked on the door. I prepared for her sales pitch, but it didn’t come. Instead, she asked to leave a brochure. I

Shooting the messenger

There’s a misconception that email marketing sucks. Why? Because we’re all tired of getting lousy emails from businesses trying to sell us stuff. But don’t shoot the messenger.

The latest craze

Heard of bottle flipping? It’s the latest craze, where participants flip a water bottle repeatedly, in an attempt to have it land on it’s bottom.

The sleazy salesperson

Do you like being sold to? If you ask me, there’s nothing worse than dealing with pushy salespeople. And that’s why sales can be a dirty word. Heck –

The Digital Marketing Road Code

Yesterday, I drove to the supermarket. When I indicated to turn right into the supermarket carpark, a car coming towards me went to turn in also.

Spot the difference

Drowning in a sea of competition? If so, it’s time to ask – what makes your business different? When I first studied marketing, I remember learning

Are you scared?

It’s a scary time of year right now. Halloween. End of year deadlines. Evil clowns. Presidential elections. The list goes on. But I must say

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Let's make some cool sh*t