Category: Blog

89 prospects in 8 months

Ezyline build transportable homes. They cost up to $185k, depending on the plan. But when it comes to sales, it’s a long process – because

Information overload

“You can do anything, but not everything” I love this quote from productivity guru David Allen. It’s especially relevant with digital marketing, because there’s an

Rotovegas

Rotorua is famous for its mountain biking. In the redwoods alone, there are over 100 trails to choose from, with more than 150 kilometers of

The willow tree

There’s a park beside my house. In the park, there’s a ginormous, 60-year-old willow tree. And everyone loves it. The willow’s branches are long and

Subliminal Advertising

Have you seen the movie Inception? Leonardo DiCaprio stars as a professional thief who steals information by infiltrating the subconscious. And as the movie goes

Right tool, right job.

I’m no mechanic. But I know the difference between a spanner and a screwdriver. Each tool is for a certain purpose. I get that. Marketing

Yes, Yes, No

The charity collector knocked on the door. I prepared for her sales pitch, but it didn’t come. Instead, she asked to leave a brochure. I

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