Wondering if blogging works?
If so, I’ve got a story to share with you.
It’s about an article I wrote last year for a business called Ecomist. Heard of them?
An article about cockroaches
Ecomist are best known for their insect repellent dispensers, but they also have a product which is great for keeping cockroaches out of your BBQ (and if you’re like me, this is a real problem!).
Anyway, a year ago I wrote a blog for Ecomist called ‘3 steps to keeping your BBQ cockroach-free‘, and Google absolutely loved it.
Why? Because Google had a shortage of decent content in this particular subject area (see what I mean below).
How blogging helps search results
Check out the search results for Ecomist’s article below (and feel free to check these for yourself ).
– Google search for “Cockroach bbq” and the article is in 1st place.
– Google search for “How to get cockroaches out of a bbq” and the article is in 1st place.
– Google search for “Barbeque cockroach problem” and the article is in 2nd place (I suspect this is because of the word ‘Barbeque’ instead of ‘BBQ’)
But you know what the best part is?
This article is over 12 months old, yet it continues to perform as a 24-hour, 7 day-a-week sales person on the Ecomist website, with no effort required since the day it was published.
And it will probably stick around for years to come.
Cheers, Dan
ps – like this article? Check out blog writing: are you helping or selling?
