I have a mate who likes fishing.
Let’s call him Tom, because that’s his name.
Tom likes getting out in the boat, and dropping his line in – but here’s the thing, he doesn’t actually like catching fish.
So he doesn’t bait his hooks.
I recently discovered Tom’s been fishing for years without bait, so that he looks the part, but doesn’t have to reel anything in.
And it got me thinking – there are plenty of businesses who approach online marketing like Tom does fishing.
They create a website, but they don’t publish any content to it.
No blog articles.
Very few pages.
And without bait, in a sea of online competition – it’s hard to compete. Hard to get found.
I like to think of each blog article as a burley bomb around a subject area. But instead of disappearing, each article lasts for years, so that whenever the right customer comes along, you’re giving yourself the best chance of reeling them in.
If you know you should be blogging, but you don’t have time to do it yourself, we can help. The first step is to meet with me.
Ps – I don’t really like fishing either Tom.