The world has changed.
Well, the online world has at least – especially when it comes to the copywriting on your website.
You see, in the past, it was all about tricking Google.
Stuff your website full of keywords they said, and you’ll appear higher up the search results they said.
It made sense 12 years ago, but unfortunately (and thankfully) it doesn’t work like that anymore.
Because Google is smarter now.
These days, it’s about solving customer problems better than your competitors – and when it comes to your business blog, you do so by writing for your customers first, and google second.
Think of each blog article like a carefully crafted piece of art, clearly articulating your customers pain-points, before helpfully outlining the solution – regardless of whether your reader is ready to do business with you or not.
Grow a library of in-depth, customer focused blog articles, and that’s how you’ll naturally increase your chances of being found over time.
If you’d like to create a customer focused blog calendar for your business for the next 12 months, let’s meet.
~ Dan
