What video games can teach us about the sales process

In a video game you must complete all levels/stages before you can complete the game. But how does this translate to the sales process for small businesses? The quick wins like calling a prospect are like the lower levels of a video game. They are fairly accessible and they should be relatively easy to complete. Winning the […]

Forget the sales funnel. Start with the sales bathtub.

The problem with a funnel is that it has a hole in the bottom. Customers can flow right through it if you don’t catch them. The basic idea behind the sales funnel is that if you focus on speaking to more people (filling the top part of the funnel with prospects) then more people will end […]