Why getting the ‘temperature’ right for your audience is key

If you work in an office you will be familiar with ‘The Battle of the Thermostat’. There’s always that one person who wears shorts all year round. And their polar opposite who keeps a woolly jumper on standby at all times, even in the summer. ? Not wanting to turn this into a battle of […]

Hello Chocolate Lovers: Why The Whittaker’s Facebook Page Is Awesome

Whittaker’s NZ have a great Facebook page They obviously know what they’re doing when it comes to Facebook. But there’s one part which they’ve really nailed. It’s the way they talk to their fans. They refer to all of their Facebook fans as ‘Chocolate Lovers’. Heck, their page is actually called Whittaker’s Chocolate Lovers And almost […]