Hello Chocolate Lovers: Why The Whittaker’s Facebook Page Is Awesome

Whittaker’s NZ have a great Facebook page

They obviously know what they’re doing when it comes to Facebook.

But there’s one part which¬†they’ve really nailed.

It’s the way they talk to their fans.

They refer to all of their Facebook fans as ‘Chocolate Lovers’.

Heck, their page is actually called Whittaker’s Chocolate Lovers

And almost all of their Facebook posts begin with the phrase ‘Hello Chocolate Lovers’

What a great way to get someone’s attention.

Could you give your Facebook fans a name?
  • Could they be Coffee Geeks?
  • Fitness Freaks?
  • or Busy Mums?
Check out the examples below to see how Whittaker’s do it.

Below: Let’s not forget the Chocolate Bakers out there.

Below: I can totally picture Chocolate Lover Jane (she sounds like she’s my next door neighbour).

So what could you call your Facebook fans?

Let's make some cool sh*t

Let's make some cool sh*t

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