Copywriting checklist: How to sell the crap out of great products and services

Do you write the copy for your website or blog?

If so, then prepare to have your mind blown.

Because what you’re about to view is the most valuable copywriting resource I’ve ever seen.


In fact, it’s so awesome that I was pretty darn tempted to keep it to myself (but in a moment of weakness I shared it below for the greater good).

What is it?

It’s a blue print for writing copy for the web.

From a sales page for your website, to an article for your blog – following this recipe makes writing web copy easy. And best of all, using this formula significantly boosts the chances of turning your prospects into customers (as you’ll see)

So dig in and enjoy!

Download/view your copy here (.pdf 2.1MB) or click the image below to view.

In the guide:

  1. Writing a headline
  2. Declaring the problem
  3. Presenting your solution
  4. Borrowing credibility
  5. Creating social proof
  6. Using testimonials
  7. Creating a call to action
  8. Reversing all risk
  9. Price anchoring
  10. Frequently asked questions

Full credit to Dane Maxwell for creating such a simple, yet thorough copywriting guide.

Let's make some cool sh*t

Let's make some cool sh*t

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