Earlier this week I had the privilege of going to ‘Fergburger‘ in Queenstown.
According to Google, Fergburger is ‘a right of passage‘ for visitors to the area and it’s also not hard to find – it has a queue out the door!
3 things that impressed me about Fergburger:
- When they realised we had kids with us they gave us an ice-cream cone full of chips (whilst we waited for our order)
- The awesome burger buns they serve are baked at their own Fergbakery (conveniently situated next door). I bet McDonald’s wish they did after the recent bun-gate incident.
- They checked on our meals. ‘So what?’ you ask? Well – when was the last time a burger joint asked you if everything was up to scratch?
No single thing from the list above is ground-breaking, but together they make for a remarkable experience and one that’s clearly worth talking about (just ask the 30,000+ fans on the Fergburger Facebook page)
Fergburger is rated #5 out of the top 145 things to do in Queenstown, not bad for a burger joint.
What could you change in your business to make it more worthwhile talking about?