Make the sale, then make the product. How two kiwi’s started their business backwards.
The following is a guest post by Bevan Wait from Ranga, an Auckland based start-up that’s created a ‘refreshingly fiesty’ alcoholic ginger beer. Identifying the opportunity I had always talked about how there were a lack of ginger beers in New Zealand, but it wasn’t until I was at a party enjoying a few Moscow Mules that ‘Ranga’ got […]