It's Time to Sleigh the Holiday Season with TikTok Ads Manager

As the silly season approaches, the world of marketing can feel like chaos, chaos, chaos! Luckily, everyone’s favourite video-sharing platform, TikTok, has come to the rescue…

The video platform’s latest blog on “Winning Holiday 2024,” showcases must-try tools and features in TikTok Ads Manager to help supercharge your holiday campaigns.

So we thought we would break it down and add in our two cents… because who doesn’t want to hear our thoughts!?

Just like the age-old debate “Is it sacrilege to put up the Christmas tree too early, or is it just really festive” the world of marketing is often pondering when is it too early to start plotting your Christmas campaign. 

Our answer? Never. 

These stats don’t lie. The earlier you start, the more likely you are to sleigh the Christmas season.

Let’s throw in a few of our favourite video platform Christmas trends from 2023!

1. Mentally I’m here/Countdown to Christmas is great for brands because it taps into the excitement and anticipation surrounding the holiday season. And we are all suckers for a great Christmas countdown right!?
2. Decorating for Christmas, especially bedrooms! We have seen a rise in people decorating their bedrooms specifically through their bedding… great to jump on if you have a brand associated with decor or bedding!
3. Gift guides. An engaging way to showcase products without being too in your face. They work because people actively seek them out, whether they’re stuck for ideas or just trying to make holiday shopping easier. This means your content feels helpful rather than salesy, and you’re reaching an audience that’s already primed to buy.
4. Christmas hauls. Christmas hauls might be a post-Christmas trend, but they’re definitely worth considering! After the big day, people turn to social media to share their finds and recap their holiday experiences. This means you can tap into a wave of eager viewers looking for inspiration and ideas, making it a great opportunity to engage with your audience during a high-consumption period and don’t forget… Boxing Day!

There is no denying there’s a major opportunity to get ahead of the curve and meet users not only where but when they’re looking to start planning for the holiday gifting season. The holiday starts early on TikTok (and even earlier in the world of marketing). 

But with great potential comes great challenges. Let’s dive into the hurdles advertisers face as they navigate the holiday season.

1. Intense Competition

With countless brands vying for attention during the holiday season, standing out can be a challenge.

2. Complex Campaigns

Holiday promotions often involve multiple variations, targeting different audience segments, and running across various channels.

3. Constrained Budgets

As we gear up for the festive season, we know budgets are tighter than ever, and shoppers are being very demure, very mindful about where they spend. That’s why it’s crucial to maximise your investment and make every marketing dollar count!

4. Inefficient Measurement

Tracking the performance of holiday campaigns across multiple placements and channels can be difficult, making it hard to optimise your strategy.

5. Extensive Reporting

Gathering and analysing data from complex holiday campaigns can be time-consuming, hindering your ability to draw actionable insights.

Don’t worry, you’re not alone in tackling the holiday rush. TikTok Ads Manager is your sleigh ride to success. Let’s see how this tool can help you jingle all the way (alright, that was our last one… maybe).

1. Plan with Precision on TikTok

• Gain a deep understanding of your audience’s demographics, interests, and behaviours to tailor your messaging effectively.
• Analyse historical campaign data to identify trends and optimise your strategy for the upcoming holiday season.
• Discover top-performing videos and products to inform your creative choices and targeting.

2. Build Campaigns Efficiently on Your Video Platform

• Create campaigns more efficiently with features like ad group duplication and a streamlined workflow, saving you time and effort.
• Create multiple ad groups simultaneously to target different audience segments and test various creative approaches.

3. Deliver Seamlessly

• Visualise your ads before they go live to ensure they meet your expectations and align with your brand.
• Get tailored recommendations based on your campaign performance to optimise your strategy and improve results.
• Set up rules to automate campaign management tasks, freeing up your time and reducing the risk of human error.
• Get a preview of the expected campaign delivery to plan your budget and resources accordingly.

4. Analyse for Growth

• Track campaign performance with detailed metrics, including impressions, clicks, conversions, and cost per acquisition.
• Create custom metrics to measure specific KPIs that are relevant to your business goals.
• Generate insightful reports to analyse campaign performance, identify areas for improvement, and inform future strategies.

To wrap it up! (Ah, see what we did )

The holiday season is a prime opportunity for brands to connect with consumers and drive sales. People are in the mood to shop, and it all starts early, especially on TikTok! 

With TikTok Ads Manager, you can create targeted campaigns, reach your audience, and hit your marketing goals. Its user-friendly features make holiday advertising easier than ever. 

We’re excited to dive in this year and will report back in the new year with the results! Want to keep this amazing blog on hand for next Christmas? Download it here!

If you need a little help with your Christmas campaign we would love to help. Give us a bell and we will be in touch!