“You can do anything, but not everything”
I love this quote from productivity guru David Allen.
It’s especially relevant with digital marketing, because there’s an avalanche of online activities to engage in, and it’s simply not possible to do everything.
So that’s why you need just a couple of key digital metrics. So you can focus on the online activities that actually move the needle for your business, and ignore the stuff that doesn’t.
At Likeable, we only care about two things when it comes to our digital marketing performance.
1. Number of new email subscribers
2. Number of (qualified) meeting requests
And everything else is a nice-to-know.
For us, if email subscribers and meeting requests are trending in the right direction, then chances are we’ve made improvements across other metrics too, even though we don’t monitor them all.
If we measured everything under the sun, we’d probably change direction every 5 minutes, and getting stuff done is hard enough already without introducing extra complexity.
What are your key metrics?
If you know what they are, and you need help improving on them through digital, let’s talk. The first step (you guessed it) is to meet with us.
