They say that personalisation is the way to a customer’s heart and it’s no different when it comes to social media. Killer copywriting that speaks directly to your customer’s soul can make or break a sale.
You want your ideal customers to read your content and feel like your product/service was made for them and they can’t possibly live without it! Want to learn how to do it? We have listed 10 tips you can start using in your copy to get sales on social media:
Do your research
We can’t stress this enough. You need to research your ideal customers, and we’re not just talking about looking at what their age and occupation is. Dig deeper: What are their pain points? Desires? Habits? Goals? Where do they hang out?. Once you know this information, you can then write copy that triggers an emotional reaction in your audience, building know, like and trust and, ultimately, making sales.
Talk to them like you would a friend
We are all human and, as such, crave real connection when browsing on social media. No one wants to buy from a stark, faceless organisation. So take a chill pill, relax your tone of voice a bit and speak to your customers on a personal level. Talk WITH them, not AT them. Invite them into the conversation, make them feel like a part of your community, then watch your engagement shoot up.
ALWAYS have a call to action
People are busy. They want to read something quickly and, if interested, be guided on how to take the next step. So when you’re writing your content, always have a goal in mind. Do you want them to visit your website? Shop your Insta feed? Leave a comment? And then ASK THEM to do this.
Know your purpose
Content with no purpose is like a newspaper with no words, it’s just straight up weird. People are cynics. They can smell a faker from a mile off. So be clear with what you want to achieve from each post. If you’re ever stuck, do the ‘so what’ challenge. If you can’t answer why people would care about it, then maybe you shouldn’t post. And if you have a case of writer’s block, read this.
Make it shareable
People love sharing great content with their friends. So by adding in riddles, posing interesting questions, or creating a really useful piece of educational content, your audience is more likely to tag and share it to friends, increasing your reach.
Take them on a journey
Storytelling is one of the most effective ways to make a sale on social media. Taking customers from point A to B is powerful. For example, if you are a business coach and you want to sell your services, consider talking about some of your own transformations. How did you overcome these obstacles? How will your audience relate to it? Will it inspire them to transform their life?
Keep a consistent voice
This is super important if you want to build trust with your audience. When people decide to follow you, they want to know what to expect. Do you provide educational videos? Are you controversial? Or do you focus on inspiring, happy things? Whatever you do, make sure it is consistent. If your posts have zero connection and you post completely different things day to day, your audience will be confused, and less likely to buy from you.
Give your customers FOMO
People like to feel included. They also HATE feeling like they are missing out on something. Adding a time sensitive element to your content will make your offer seem more appealing and force them to make a decision a lot quicker.
Social proof is hugely important. It’s a way to show that your method works. This can be done by either using client testimonials, or showcasing reviews or messages you have received from happy customers. This makes your audience believe you can get the same results for them.
Test, test and test again
Experimenting is the best way to figure out what makes your audience take action. Try both longer form storytelling content and short, sharp selling content. Change it up and don’t be afraid to push the boat out.
And there you have it! Our top ways to create killer copy on social media that will have your audience begging to have a piece of what you’re selling.
Still confused about writing captivating copy? Talk to us. It’s what we do. I mean, we got you this far right ;).
Until next time….stay Likeable.