Email subject lines: Avoid this common mistake

It’s an easy mistake to make.

Using an email subject line like…

• August update
  
• Spring newsletter
  
• Weekly summary

So let’s set the record straight…

It’s called a subject line because it should describe the subject of your email (and the examples above fail to do this)

Actually, if I had my way, it would be re-named a ‘benefit line’ – explaining the benefits of opening your email (but that’s another story)

5 awesome subject lines (from around the globe)

I scoured the web and found these attention-grabbing beauties for your delight.

1. We lied last time. This is the best deal ever.
2. Meet Tom. He learnt the hard way.
3. This actually is rocket science.
4. The holidays are just around the corner. Fortunately, so are we.
5. Step away from the leftovers. Get fit with us.

Don’t you just want to devour these emails?

Remember: Your subject line needs to encourage your recipient to read your email – so get creative, have fun and be interesting!