Last week, Likeable Nick and I took a road trip.
We drove for miles through rain, thunder and lightning to visit some current and prospective customers.
It was a long trip.
And while we were driving, we wondered whether the work road trip is becoming outdated.
Because in the digital age, your customers can be anywhere. In any town in New Zealand or any country in the world.
You can’t always jump in the car or get on a plane and go and see them. As much as you’d like to, it’s a luxury.
And that got us talking (again) about the power of social media (as usual).
About what an excellent (and often underutilised) tool social media is for building relationships with customers online.
It’s a veritable treasure trove.
Through social media, you can constantly learn about your customers. Who they are, how they behave and more importantly, what moves them. And by knowing your customers, you can learn how to keep them happy and attract more just like them.
Who needs a road trip!
Don’t get me wrong. Face to face meetings are still awesome. But never underestimate the power of social media.
Keen to find out how you can build better relationships with your customers via social? We should talk.
~ Likeable Kat
