My friend Brad hit a hole in one last month.
It was on the 11th hole at the Australian Open, and he won a luxurious Tag Heuer watch for his trouble.
But whilst the 15 seconds of TV coverage showed the ball going into the hole, what it didn’t show was the 28 years of training, the hours of practice each week, and the effort that led up to that moment.
It’s that whole iceberg thing. You know. What you see on top is nothing compared to the dedication underneath.
And it’s no different with digital marketing, where the effort goes in under the surface.
– 4 hours to write a blog that will be consumed in under 2 minutes
– An hour to compose an email that will actually get read
– 15 minutes worth of work for 5 seconds of attention on Facebook
It’s sobering stuff, but in today’s attention economy, you simply can’t just push out rubbish anymore. It takes time and effort.
But the good news is, you don’t have to go it alone.
Brad hires a coach and a physio for his golf. And for your content marketing in 2018, you might like to hire us.
If you’re interested in outsourcing your blogging, email marketing or social media in 2018, let’s meet.
~Dan
