Heard the latest Macklemore song?
It’s called Good Old Days, and it’s getting thrashed at my house.
The song suggests that in the future, we’ll look back on this particular time in our lives, and realise how awesome it was.
“I wish somebody would have told me that
Some day, these will be the good old days”
Now I’m not qualified to talk about life in general, but I can say that from a marketing perspective – these are the good old days.
Because it’s never been easier to get noticed.
You no longer have to pay ridiculous sums of money to traditional media companies to get seen.
You have direct access to consumers via search, social media and email marketing. All you have to do is earn their attention.
And because these are the good old days, it’s a pretty low bar at the moment in NZ. If you’ve got a weekly blog and an active social media presence, you’re probably doing more than your competition.
But don’t get me wrong, a low bar in terms of volume, doesn’t mean it’s a low bar in terms of quality – and that’s where we can help. We can create valuable customer focused content on your behalf, without you having to lift a finger.
If you’re keen to look at your digital marketing effort for 2018 and beyond, let’s meet.
~ Dan
ps – In other news, we’re thrilled to officially welcome Likeable Sophie to the team
