What a treat.
Going out to dinner, after a fun, productive weekend.
We went with friends to a restaurant we’d never been to before.
Exciting. I’d heard a lot of great things about this place from several people delicious food, amazing location and even better for us, a three minute drive up the road.
And it didn’t disappoint.
The food was yum, the service was spot on and we had a wonderful time 🙂
After I got home, I do what I always do to show my support of a good business get on social media and give them a like and follow.
I do this to show support of a good thing, but also to stay in the know, and be reminded of how good my experience was.
But there was a problem. There was nothing to like or follow 😔
No Facebook or Instagram accounts.
This restaurant is relying solely on their reputation and word of mouth to get their customers.
And with so many other restaurants doing a good job, they risk being forgotten.
The same goes with any business that is customer focused.
Because without the exposure and power of social media, this is what you’re missing out on:
- Showing people your excellent service
- Promoting business updates e.g. new dish on the menu (reeling them in)
- Creating a community of followers and loyal customers
- Competing with your competitors
- Talking with your customers (and potential customers)
- Getting feedback, reviews and recommendations
- Prompting repeat business
- Cheap online marketing
I’m still wondering why this restaurant isn’t on social media 🤔
They might say they can’t afford to spend time on social media. But the question I’d ask them is, can you afford not to be on social media?
I’d love the opportunity to speak to anyone who’s like this restaurant. Maybe you’re on the fence about whether to set up a Facebook page or an Instagram account for your business. Why not get in touch and talk to us about it.
We’ll help make your mind up.
~ Likeable Sophie
