How to build your brand on Instagram: 5 tips from Thanks

Don’t you just love seeing brands kick ass at social marketing? We’ve noticed that our friends at Thanks store (they’ve got a couple of physical stores and an online shop) have being doing great things with their Instagram account. They’ve got almost 10,000 followers – and it’s growing rapidly. So we decided to ask them […]

Social Media: Why you should start using Canva for your Facebook images

Want to know one of the best things you can do for your social media? Use great images. Yes, we harp on about it any chance we get. Why? Because images are absolutely key to great social media. They’re attention-grabbing, they demand engagement (they’re pretty shareable), and they add context to what you’re trying to […]

The rise of emoji in digital marketing

I don’t really want to admit to this. [one_half]But the other day I found myself envying someone’s use of emoji. And just in case you’re wondering what on earth I’m talking about, an emoji is a small icon that’s used to express an idea or emotion in digital communication.[/one_half] [one_half_last][/one_half_last] Anyway, I’ll say that again: the […]

How to schedule your Instagram updates

Looking to schedule Instagram photos? If so, your options are very limited (because Instagram tightly controls this part of their software) But the good news is that there are a couple of options available. Here are two Instagram scheduling options I’ve explored Latergramme ScheduGram 1. Latergramme Latergramme let’s you plan and schedule your Instagram posts, but there’s […]

How to safely abandon your in-active social media account

Staying active on social media is a tough ask. Especially when every social media expert tells you to be on Twitter, Pinterest, Facebook, Instagram, Google+ and Snapchat (phew!) Does this sound like you? You can’t remember the last time you logged into Pinterest You’ve got a Twitter icon on your website, but your last tweet was in […]

What on earth is a #hashtag?

Hashtags are everywhere nowadays. If you’ve been wondering what the # symbol means (and how it works) then this article is for you. But first, where did hashtags come from? Hashtags originated on Twitter as a way to group tweets on similar topics and mark trends. More recently, hashtags have spread to other social media sites […]

4 Tips For Instagram Marketing Success

New to Instagram? Read my introduction to Instagram article first. On my hand: 4 Instagram marketing tips For this article I interviewed Shaye Woolford from On My Hand in Tauranga. Shaye has over 1700 followers on Instagram – below are her top 4 tips for Instagram marketing success. 1. Produce art. Take beautiful photos that don’t need a […]

Insta-what? How to reach your 15 to 30 year old customers using Instagram

What exactly is Instagram? Instagram is a photo-sharing app that lets users take photos and apply digital filters to them It’s been around since 2010, and was bought by Facebook in 2012 for approx US$1 billion Instagram has 314,860 users in NZ (roughly the population of Wellington!) Guide: Getting your business setup on Instagram To setup your business […]

3 Tauranga Businesses To Follow On Instagram

Should your business be using Instagram? Ask yourself these 4 questions to find out: Do you sell direct to customers? (rather than to other businesses) Are a large chunk of your customers under 30 years of age? Is your product/service something that people get passionate or excited about? Can your product/service be communicated well visually? (eg, […]

Instagram 36 Times More Popular Than Twitter For ZM’s Latest Hashtag Campaign

Hashtag marketing is hitting the mainstream. If you listen to ZM on the radio, then you’ll know they’re giving away $1000 to someone who uses the hashtag ‘#zmsummer’ on Instagram or Twitter. When I first heard about the competition, I jumped onto Twitter and Instagram to see what all the fuss was about – and what I […]